// TAPE Methodologies

History and Development

To understand the history and evolution of TAPE methodologies, we need to “time travel” for a moment. In March of 1776, Scottish economist and moral philosopher, Adam Smith published a groundbreaking economic thesis in his book, “The Wealth of Nations”. One of the most impactful concepts in that book was what the author called “Natural Laws of Economics”. Natural law is a philosophical theory. It involves the idea that rights, values, and responsibilities are inherent in human nature. The natural law theory is stated to have existed without even the requirement of human understanding or any kind of political order or legislature. Further, natural law incorporates the idea that humans inherently understand the difference between “right” and “wrong”. Essentially, it concludes that human beings are not taught natural law; they initiate it by making good and right decisions. Therefore, it is said to be discoverable through the exercise of reason.

Smith’s first Natural Law of Economics is the Law of Self-Interest, which states: “People will always perform most productively where it serves their own interest the most.”  This is demonstrated in a simple farming example by Smith as follows: If workers will be paid more to plow two fields instead of one, they will likely plow two fields if they possibly can.  If they are paid the same amount whether they plow one or two fields, they will likely plow only one.

// TAPE Methodologies

Behavior-Based Performance
Metrics Methodology® (BBPMM®)

Our Co-Founder, Bill Jaffe began to develop the idea of BBPMM using Adam Smith’s Natural Law concept while he was working with the federal government in the 1990s. In principle, BBPMM® derives from Adam Smith’s theory. Based on his own experience in organizational productivity, Bill Jaffe expanded Smith’s perspective by assuming that people respond to their own self-interest and work most productively to the standard by which we measure them.

At that time, the government was learning to articulate “performance metrics” in terms of services, as was being already used in products manufacturing.  Putting performance metrics into contracts that had not been linked to the behaviors of the people performing them led to undesirable outcomes, but the government overlooked these results.

The BBPMM® principle is:

“People will always perform most productively on those activities that are measured when the value of the measurement directly relates to their self-interest.”

Thus, the throughline from a person’s performance to the measurement of that performance, and on to their motivation for that level of performance aligns with Smith’s contention that people will be more productive when acting in their own self-interest.

That behavior will always take precedence as long as the person being measured understands they are accountable to a clear, comprehensible metric.  Using the example above, this means that workers are likely to plow as many fields as they can if that work is being measured and compensated accordingly.

BBPMM® improves workflow outcomes by aligning human self-interest-based behaviors with a set of tasks or processes necessary to achieve and measure standard, expected results. By comparing an individual’s performance metrics against standard, desired behaviors that produce expected results, the desired behaviors, themselves, can also become standardized. The behaviors that we link to desired results are the standards that become the “behavior-based performance metric.” BBPMM® empowers TAPE to anticipate our employee workflow performance output and thus the likelihood of consistently achieving the desired result for our customer.

TAPE, in its 20-year history, has adopted the principle of BBPMM® in developing quality performance metrics in accordance with the International Organization for Standardization (ISO), both internally and externally, in all our customer contract work and all our teaming support. It is even part of our corporate tagline (described more below): Measure Us by Your Results®.  At TAPE, we describe our BBPMM® as perpetually reviewing the desired outcomes against the processes being used to achieve them.

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// TAPE Methodologies

Measure Us By Your Results®

“Measure Us by Your Results®” is our company tagline. It challenges our client prospects to get clear on the outcomes they require in order to see the real benefit of contracting TAPE to meet their unique project goals. As a tagline, Measure Us by Your Results® suggests a call to action to our existing customers. We invite prospective customers to use their own desired outcomes as a metric to gauge the results they can expect TAPE to deliver.

Measure Us by Your Results® is also a TAPE methodology. It derives from TAPE’s signature methodology, Behavior-Based Performance Metrics Methodology®, or BBPMM® (described above). BBPMM® itself derives from the First Natural Law of Economics as described by Adam Smith in his book, “Wealth of Nations”, which suggests that people will always be most productive when and where it best serves their self-interest. Therefore, the two methodologies are closely linked. Further, we have established our results-focused, “Measure Us by Your Results” methodology as our corporate tagline. It is why we can confidently invite our customers to, “Measure Us by Your Results®.”

// TAPE Methodologies

Performance Improvement Method®

TAPE’s Performance Improvement Methodology (PIM®), a proprietary and deliberate process, maximizes potential. PIM® explains why our employees and teams deliver better results than if the same employees and teams worked for another company. We believe the workforce is normally distributed across a range of Awareness, Ability, and Potential. That concept is represented by the red bell curves, in Exhibit 1, below. 

TAPE starts with the premise that all employees want to do well. We guide them from Awareness to Ability with continuous improvement through documented, behavior-based performance metrics (BBPMM®). Through professional development and measurable expertise transfer, we are able to identify and address the issues that hinder progressing beyond average ability to full performance potential. Clear Communication and Quality Control underly this process. The goal is to increase Awareness toward Ability, thereby increasing Ability toward Potential. It works. 

Using the Performance Improvement Method at Department of Homeland Security/ICE, TAPE increased file processing capacity by 50% at no cost to the Government. 

TAPE uses PIM® to manage continuous improvement in our ISO Quality program as well.

// TAPE Methodologies

Innovation Bridge®

Innovation Bridge® is a TAPE-created methodology that fits like a puzzle piece into a larger training methodology mosaic, called Solometrix®. Solometrix® provides a system for designing evidence/performance/competency-based curriculum. Following expertise elicitation, Solometrix® uses Learning Experience Designers (LXDs) to create the actual curriculum. This instructional design includes measurable indicators of progress for both critical thinking and decision-making in situational context.

Innovation Bridge® provides the instructor/customer with learning outcome requirements and metrics as a guide in selecting the optimal distributed learning technology for specific training domains. It connects small training technology companies with potential government users.

Both Innovation Bridge® and Solometrix® continue to evolve. While Solometrix® provides technology-agnostic software and product designs for task analysis training, Innovation Bridge® facilitates rapid, quality acquisitions of live, virtual, constructive (LVC) training technology for government and commercial customers.

The TAPEAbilities® (TAPE capabilities) we exercise within the contracts mentioned above include the following:

  • TAPE Computer Consultation in the fields of
    1. Selection
    2. Implementation
    3. Use of computer hardware and software systems for others;Computer Security Consultancy in the fields of
      1. Scanning and penetration testing of computers and networks to assess information security vulnerabilities
  • Professional Computer Services in the fields of
      1. Selection
      2. Implementation
      3. Use of computer hardware and software systems for others;
  • Professional Computer Services in the fields of
    1. Online scanning
    2. Network analysis
    3. LAN/WAN design
    4. Wireless engineering
    5. Virtualization
    6. Computer project management
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  • Computer Systems Integration Services and Consulting Services
    in which we prepare, update, install, and maintain computer software
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