December of 2023 marked the 50^th anniversary of Louisa Long Jaffe’s commission as 2^nd Lieutenant in the Women’s Army Corp (WAC). Ms. Jaffe (formerly Louisa Long Cullem) served in the WAC and US Army Reserves for 28 years. She separated from service in 2002 as Lieutenant Colonel, after having been called to final active duty in response to the September 11, 2001, attacks on America. As CEO and President of TAPE, Ms. Jaffe manages TAPE’s overall strategic objectives, day-to-day operations, long-term decision-making, employee relations, and strategic marketing efforts. Ms. Jaffe has spearheaded TAPE’s core capability (known to the company as “TAPEAbilities®”), called Program Management as System, which TAPE bases on ISO 9001 quality processes. She is a member of the Board of Advisors of the National Contract Management Association (NCMA). Ms. Jaffe also serves as a member of Women in Defense, Women in Technology, Retired Military Officers Association, Association of the United States Army, National Defense Industrial Association, Army Women’s Foundation, and several other women’s and executive groups. In 2014, she was named the “First Woman Vetrepreneur of the Year” by the National Veteran-Owned Business Association and selected as a White House “Veteran Champion of Change.” She also developed an innovative training methodology for measurable, performance-based training in critical thinking and critical decision making.

During her military career, she served in the Pentagon as a Media Relations and Public Affairs Officer for the Secretary of the Army Public Affairs for more than twelve years, including service during the Operation Desert Storm. Ms. Jaffe also provided public affairs support for the Army Materiel Command, the US Readiness Command, TRADOC, the Army CIO, and the Deputy Chief of Staff for Intelligence, LTG Claudia Kennedy, the Army’s first, woman 3-Star general officer. Throughout her military career in public affairs, she supported Army Senior Leadership as a spokesperson responding to the Press and 50 years since on a variety of sensitive issues.

An Army Reservist, Ms. Jaffe worked simultaneously within private industry, by 2023 accruing over 55 years of experience in business ownership and management, public relations, marketing, and information technology. Her private sector roles included Marketing Manager for a major media/cable provider, Commercial Real Estate Appraiser and Facilities Manager for Xerox Business Services. For many years prior to starting TAPE, Ms. Jaffe also participated in the ownership and executive management of a commercial citrus grove’s retail, shipping, and wholesale business in Florida.

Shortly after retirement from the US Army, she met William Jaffe. In 2003, they married and co-founded TAPE. Mr. Jaffe passed in 2020.

Ms. Jaffe holds a BA in English from the University of Florida (Gainesville) and a BS in Citrus/Marketing from Florida Southern College (Lakeland), where she was named the Most Outstanding Marketing Major of her class. As part of her postgraduate studies in business management, Ms. Jaffe completed certification training as an ORACLE Database Administrator as well as course work towards a Master of Arts in Business at Central Michigan University. She is also a graduate of the Women’s Army Corps Officer Basic Course, Army Adjutant General Basic and Advanced Courses, and the Army Command and General Staff College.