By TAPE CEO/President Louisa Jaffe

Before I became the CEO and president of TAPE, I had the honor of serving for 28 years in the Women’s Army Corps (WAC) and, later, in the U.S. Army Reserves. Before and also concurrent to my military service, I was part of many different business ventures in the private sector. Throughout my military and private sector careers, many impressive leaders gave me the privilege and honor to serve under, learn from and observe them. These wonderful men and women inspired me to develop my own leadership commitment, to give of my own time and experience, strength and hope to encourage other interested small businesses by sharing what I have learned. One of the first lessons I learned was to start every effort by defining success in advance, in order to recognize a milestone when I reach it, and create a new one to move toward.

One question keeps popping up, “How did you do it? What’s your secret to success?” When I explain that I really have no secret formula, the next question often is, “Was it good luck?” To that I emphatically answer, “No, it was not!” We have never created any instance of success at TAPE that anyone else could not have done in the same situation. If you want to be in business, you can do it. If you want to go to any lengths to succeed, you will. If you hold to integrity no matter what and keep moving forward doing the next right thing, one at a time, then you will prevail. How do you define success?

Early in our company’s history, we had our share of challenges, but through it all we chose to face them head on, even if it meant incurring costs by drawing on our personal savings before we had revenues to support a major proposal effort. But we were determined to prevail and we did. It was difficult and sometimes very frustrating to face each of these issues, all of which were brand new to me, but we were committed to succeed. As a result, Bill Jaffe and I recently celebrated our 15-year anniversary – both of our marriage and our company, TAPE!

I am proud to say that we accomplished all that while also receiving sterling performance reviews that propelled our company to move forward on other efforts. I believed we could do it and I wasn’t willing to stop unless there were no more steps to take. Somehow, by dealing with one “next right thing” at a time, we made our way forward and won the contract that would serve to transform us as a company. And that was just the beginning. If you are a woman, a veteran, an entrepreneur or an aspiring entrepreneur, I welcome your questions and feedback. Always remember you have the power to create your own dream. Again, I ask you, “How do you define success?” Okay! Now go for it!

March 28, 2019

Secret of Success: Luck or Perseverance?

Throughout her military and private sector careers, TAPE CEO/President Louisa Jaffe learned to start every effort by defining success in advance.
February 26, 2019

Leading From Values

At TAPE we focus on keeping the customer’s mission at the center and at the heart of all we do, and it’s important that we apply this value as a leadership tool.
January 28, 2019
woman listening with her hand cupped to ear

Listening is a Leadership Skill

Being a good listener allows us to identify really outstanding ideas that may be game-changing concepts. We might miss these new ideas unless we are really listening.
January 2, 2019
woman at crossroads

Playing to Your Strengths and Delegating the Rest

"Delegation is about making room on my plate and helping you do the same for all of us to share the load." - Louisa Jaffe, TAPE CEO/President
October 23, 2018
Photo of a woman taking notes

Building Business Relationships, Part Two – Following Up and Following Through

After making a positive first impression, the next most important thing a person can do is follow up. TAPE CEO/President Louisa Jaffe shares her thoughts.
September 25, 2018
Photo of business woman shaking hands

Building Business Relationships – Part One: The First Impression

Before we even get in front of a person to make a first impression, it is very important to be comfortable in our own skin and with who we are. Louisa Long Jaffe shares her insights.
August 22, 2018

We Need to Blur the Line Between Education and Training: Former TRADOC Commanding General David G. Perkins

Former TRADOC Commander General David G. Perkins says his greatest need is to strive to blur the line between education and training.
July 10, 2018

Training is a Tool, Not a Task: TRADOC Commanding General David G. Perkins

Former TRADOC Commander General David G. Perkins calls upon the Army and industry to provide more integrated training tools.
December 19, 2017

On the Road: Tips from a Veteran Traveler

Face-to-face communications with customers and employees is more effective, but the cost of face time is travel time. Louisa Jaffe's top travel tips.
November 16, 2017
servant leader

A Servant Leader

Leadership tips from BucknerMT’s Tonya Buckner.